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PREMIERE VISION PLURIEL PROVES TREMENDOUSLY SUCCESSFUL WITH INTERNATIONAL BUYERS
Press Release from ERICA CARON, SIC SA

An enthusiastic reception! The Première Vision Pluriel events, which recently closed their doors at Paris-Nord Villepinte (18 to 21 September 2007) demonstrated an exceptional vitality, with remarkable results both quantitatively and qualitatively. Once again, the high numbers of international buyers, coupled with high levels of business exchange, underline the impact of this ensemble, which is without equivalent in the worldwide fashion arena.

LE CUIR A PARIS: SIMPLY NOT TO BE MISSED OUT

The last edition of LE CUIR A PARIS that took place from 18th to 21st September 2007 in the hall 4 of the Parc des Expositions de Paris Nord Villepinte was held in a dynamic environment that confirmed a good recovery of activity for this term. 

289 exhibitors from 22 different countries (out of which 49% from Italy, 25% France, 11% Spain, 8% other European countries, 4% from the Americas, 3% Asia/Oceania) presented their most original materials for the autumn/winter 2009 season.

Mr Mauricio de Luca from Italven Pelli (Italy), one of the 32 new exhibiting companies in this edition, was happy to have taken the decision to participate in LE CUIR A PARIS and confirms that not only they have met all their clients but they have also made new potential contacts. « We will surely be present next February », he states.

The tannery Flli Buongiorno (Italy) shares this same enthusiasm and affirms having increased their sales by 80% since their first participation in LE CUIR A PARIS three years ago. « This is clearly due to a improvement in the quality of products exhibited but also to the growing importance of this Parisian appointment”, explains Mr Fausto Donna Rumma, the tannery’s consultant designer.

« LE CUIR A PARIS has been integrated to my agenda as the business show not to be missed. This is my third participation and I will certainly be back for every edition. », states Mr Claudionor Lorenzi from Berlonzi (Brazil).

Anet Bednarczuk from Anet Leather (Poland), affirms that not only they have worked well over the four days but also that LE CUIR A PARIS « is the best show we ever participated in. We will come back next February ».

As for the visitors, 13 590 visits have been registered over the 4 days. An increase in the exclusive- leather buyers is to be noted for this edition.

« The specificity of LE CUIR A PARIS resides in the fact that it attracts top of the range visitors (all the names in luxury and top quality range are present) and very international (65 % of the visitors registered come from abroad) including an important presence from those coming from outside Europe » outlines Ms Béatrice Rousseau, show manager of LE CUIR A PARIS.

The new exhibitor, Mr Alex Parera from Curtidos Parera (Spain), affirms having met « the best names of the French fashion industry and several visitors from Germany and England ».

« This last session of LE CUIR A PARIS was particularly dense and satisfactory for our research. There were a lot of material novelties, a careful product presentation and an interesting variety of exhibitors. We have made several contacts during the fair that will certainly be consolidated with buying orders », precises Mr Jean-Yves Delannoy, Director of Material Purchase for LANCEL.

Aurélie Petit, Leather Project Manager for REPETTO regularly attends LE CUIR A PARIS and outlines, « the leather offer was particularly vast in this edition with the growing number of exhibitors”.

Flagship of the show, the Trends Gallery presented the colours and materials for the winter 2009 season. Carefully studied and selected for the gallery, the material samples were placed under four different themes: Sudden shower, Storm, Clear Spell and Thaw.

Four zooms on trends were put forward:
Achromia : De-pigmented skins, vegetable tanning, parchment. In their natural state, these off-whites recall ancient tanning methods. Alum crystals, lime water, asses milk, bark. Evoke the noble and ancestral gestures which embellish skins. 

And if it were…: Leather, canvas and coatings, materials behave as if… Paper, bark, wood, formica, rubber, cork, stone, carpets… Textures and aspects which join forces to intrigue us, combining real and imitation.

Adam et Eve : Adam clothed in wild fur and raw reptile skins seeks Eve, adorned in ornate clothes, shimmering lurex, metallic lacquers, exaggerated decors. Eve dressed in red lacquer tempts Adam enrobed in wild llama skins, red beaver, raw python and natural alligator.

Mr Korkut Cacar from Kardesan Deri (Turkey) exhibited in LE CUIR A PARIS for the first time and described the Trends Gallery as « a very important tool » for the exhibitors. « This space encourages us to constantly innovate so as to respond to the European market requirements».

Ms Odile Genest-Alajarin, Women’s Accessories Coordinator for PRINTEMPS, considers LE CUIR A PARIS as « a research tool for the trends, a helping hand for design and collection development ». This confirms the role of LE CUIR A PARIS as a leading leather trendsetter.

Finally, the Designers’ Village was enriched with the original creations of Valérie Saïd (bags and gloves), the bags of Nouria Nehari, the leather board compositions of the architect Wiktoria Guzelf, the interior decoration items of Cueros Latinos and the fur atelier of the Central Ostrobothnia University (Finland) and Noewa Fourrures (France).

SIC SA
105 rue du Faubourg Saint Honoré
75373 Paris cedex 08, France
Tel: +33 (0)1 43 59 89 44, Fax: + 33 (0)1 43 59 30 02
www.sicgroup.com

Erica Caron
Press/Communication Manager
ecaron@sicgroup.com