12 November, 2009
Global brand for BASF polyurethane solutions
BASF corporate brand visible for polyurethanes customers throughout the world
Brussels , Belgium – November, 2009 – The BASF brand is about to
become more visible now for BASF's polyurethane customers all over the world.
With the launch of the new Polyurethane Solutions brand and associated
harmonization of branding across European affiliates, BASF showcases the
benefits of the global Verbund for PU customers: Polyurethane Solutions stands
for customer focus, innovation, flexibility, consulting and problem solving
expertise, and excellent product quality from a global network of more than 35
BASF system houses.
Customers all over the world experience first hand the company's
customized consulting and development services in polyurethane systems and
specialties whenever they do business with BASF's polyurethanes specialists.
Polyurethane Solutions brings BASF close to the customer, providing local
support to help customers become even more successful. "It also gives customers
all over the world access to BASF's expertise, problem-solving skills and
extensive presence in many key industries," comments Jacques Delmoitiez, head of
BASF Polyurethanes division.
The new branding intensifies BASF's market presence in
polyurethanes and harmonizes branding for the BASF affiliate Elastogran GmbH in
Europe by using the BASF corporate brand for all Elastogran sites. BASF will
continue to use the Elastogran name to market polyurethane services in Europe in
the PU Solutions Elastogran brand.
"BASF is not only a reliable globally leading manufacturer of PU
basic products, but also offers customers in every part of the world the support
they need to optimize product performance, especially regarding customized PU
system solutions," Jacques Delmoitiez continues. "Our customers benefit from the
wide-ranging applications and positive features of polyurethane as a specialty
plastic – as well as BASF's extensive global knowledge and experience."
In the highly service-oriented polyurethane systems and
specialties business, experience and expertise are what customers require. With
its network of system houses, BASF offers fast local support in the development
of individual solutions, including technical service, sales and marketing. BASF
ensures reliable supply of basic polyurethane products like MDI, TDI and polyols
on a global scale from the company's world-scale plants.
Polyurethanes are used in a vast range of products. They make
life more convenient, safer and enjoyable – and help save energy on a
sustainable basis. Polyurethanes enable architects to design buildings with
better insulation and allow car manufacturers to build more attractive,
lighter-weight vehicles. BASF's PU customers also include top suppliers of sport
and leisure footwear, mattresses, household appliances and sports equipment.
BASF is the leading supplier of polyurethane basic products,
systems and specialties. With its global network of more than 35 polyurethane
system houses and its comprehensive product and service portfolio, BASF is the
preferred partner of its customers in many industries. With its world-scale
plants BASF secures its leading market position in the manufacture of
polyurethane basic products in all regions of the world.
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